Upãya Consulting
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    • Amber Bennett
    • Andrea Linkert
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    • Alberta Narratives
    • Bluecart recycling
    • Riparian Outreach + Education
    • Riparian Strategy + Action Program
    • Engaging Recreationists
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    • Home Energy Savings
    • Leaky Toilet Test
    • Toilet Rebate Transition
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  • Contact
  • Home
  • Approach
  • Services
  • Team
    • Amber Bennett
    • Andrea Linkert
  • Portfolio
    • Alberta Narratives
    • Bluecart recycling
    • Riparian Outreach + Education
    • Riparian Strategy + Action Program
    • Engaging Recreationists
    • Climate Communications
    • Fats. Oils. Grease.
    • Home Energy Savings
    • Leaky Toilet Test
    • Toilet Rebate Transition
    • YardSmart
  • Contact
Project: Home Energy Savings Program 
Client: City of Calgary Environment & Safety Management 
Lead: Amber Bennett
Time Period: 2010 – 2011 
Audience: Residential 
Services:
Community-Based Social Marketing (CBSM) | Communications Strategy | Brand Development | Strategic Partnership Development
Picture
In an effort to transition its programming from ecological footprint to GHG reduction, The City of Calgary’s Environmental & Safety Management group worked with Amber to develop a new community outreach program targeting residential energy use. The business goals were three-fold: test community support for City leadership in climate change action, build partnerships, and engage citizens to make changes in their homes. The community-based social marketing program focused on education and behaviour changes, removing barriers to participation, developing social norms, and leveraging partnerships within the community, including Enmax Energy and Rona retail stores. Tactics included a deeply discounted home energy efficiency kit, face-to-face community conversations, home energy use tracking, and earned media. The results were overwhelmingly positive. Calgarians lined-up to purchase a kit on sale day and stores sold out by midday; 95 per cent of Calgarians reported that they felt informed about saving energy in a follow-up Omnibus survey; and 80 per cent of program partners reported their sponsorship was excellent value. (Image courtesy City of Calgary)

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526-8th Ave NE, Calgary, AB